Satoru Iwata

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Satoru Iwata
Satoru Iwata
岩田 聡
Iwata at Game Developers Conference in 2011
4th President and CEO of Nintendo
In office
May 24, 2002 – July 11, 2015
Preceded by Hiroshi Yamauchi
Succeeded by Tatsumi Kimishima
Personal details
Birthday/Birthplace (1959-12-06)December 6, 1959
Sapporo, Japan
Deceased July 11, 2015(2015-07-11)
Kyoto University Hospital, Kyoto, Japan
Cause of death Complications from bile duct cancer
Citizenship Japanese
Wife/Husband Kayoko Iwata
(m. ?–2015; his death)
Alma mater Tokyo Institute of Technology

Satoru Iwata Short Bio

Satoru Iwata (岩田 聡, Iwata Satoru ?, Sapporo, December 6, 1959 – Kyoto, July 11, 2015) was a video game programmer and Japanese entrepreneur. He was the fourth president and chief executive officer (CEO) of Nintendo. He was driven by the idea that videogames should be aimed at a wider audience, instead of promoting the design of increasingly high-level hardware.

Iwata showed interest in video games as a young man and created his first simple video game while still in high school. Subsequently he graduated in computer science at the Technological Institute of Tokyo. In 1980, while still in college, he started working as a videogame developer at HAL Laboratory; in his first years in this company he worked as a programmer in collaborative projects with Nintendo, producing his first commercial videogame in 1983. He participated in the development of games such as EarthBound and the Kirby series. After a failure and almost bankruptcy, Iwata became the president of HAL Laboratory in 1993, helping the company achieve financial stability after a period of losses. In the following years he collaborated in the development of the video game series Pokémon and Super Smash Bros. He joined Nintendo in 2000 as head of the corporate strategy division.

Nintendo achieved remarkable growth with the help of Iwata, who succeeded Hiroshi Yamauchi as president of the company in May 2002. Under his direction, Nintendo developed the Nintendo DS and Wii video game consoles, which represented an economic success for the company. between the industry of the sector. As a self-declared player, he focused on the expansion of video games among all demographic groups through the business strategy known as blue ocean strategy. Nintendo made record profits in 2009, which made the financial weekly Barron’s include Iwata among the 30 most successful executive directors in the world. He subsequently expanded his blue ocean strategy by defining a line of quality of life products for the Wii that later became a ten-year business strategy for creating independent products.

Subsequent products such as the Nintendo 3DS and Wii U did not get as many benefits as the Wii, causing a two-thirds reduction in net sales between 2009 and 2012, and the company saw its first operational losses in 30 years during that period. Iwata as an apology voluntarily reduced his salary by half in 2011 and 2014. In 2015, after several years of rejection, he decided to dedicate part of Nintendo’s focus on the rapid growth of the mobile gaming market; In March of that year, an association was established with the company DeNA. During his career at Nintendo, Iwata always maintained a strong relationship with Nintendo fans through social media and his regular appearances on Iwata Asks and Nintendo Direct, becoming the public image of the company.

In June 2014, a neoplasia of the bile duct was detected during a routine medical examination; He operated, and went back to work in October of that year. The tumor reappeared in 2015, and Iwata died on July 11 at the age of 55 years because of his complications caused by the disease. Members of the videogame industry and fans alike expressed their regret for his death through public announcements and social networks. He was awarded the Lifetime Achievement Award posthumously, both at the 2015 Golden Joystick Awards and at the Academy of Interactive Arts & amp; Sciences of 2016.

More Facts about Satoru Iwata

Whole Name Satoru Iwata
AKA(s) Satoru Iwata, ?? ?, Iwata, Satoru
Born/Where Sapporo, Hokkaido, Japan
Born December 06, 1959
Died 2015-07-11
Lived 55 years, 7 month, 5 days
Astrological sign Sagittarius
Work Nintendo net sales by fiscal year ref|All values in representative of the JPY in their respective years.|group=”nb”|name=”value”
What He/She Does President and CEO, Nintendo Co., Ltd., CEO of Nintendo of America
Alma Mater Tokyo Institute of Technology
Relationships Kayoko Iwata

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