Pontus Winnberg

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Pontus Winnberg
Bloodshy & Avant
Karlsson (right) and Winnberg (left) performing in Södertälje, Sweden, March 2011
Background info
Also known as Böz o Lö, Karlsson & Winnberg, Robotberget
Origin Sweden
Genre(s) Pop, dance, electropop, electroclash
Profession(s) DJs, record producers, songwriters
Active Years 2000–present
Worked with Britney Spears, Miike Snow, Henrik Jonback, Nicole Morier, Amason, Galantis
Members
  • Christian Karlsson
  • Pontus Winnberg

Bloodshy & amp; Avant is a Swedish duo of producers, and composers formed by Christian Karlsson and Pontus Winnberg. In addition to working as producers, the duo is part of the Miike Snow synthpop group.

The Bloodshy duo & amp; Avant is responsible for several of the most innovative pop songs of the 2000s. They have backed songs for Madonna, Kylie Minogue, Christina Milian and Britney Spears. Her most successful work is the simple “Toxic” by Britney Spears, which in 2004 entered the top ten positions of all the singles charts around the world and won them a Grammy in the Best Dance Recording category.

Pontus Winnberg’s Biography

The first credits of Christian Karlsson -Bloodshy- included work in production for Vitamin C, 98º and Ultra Naté. His first collaboration with Pontus Winnberg -Avant- was in 2001, as co-writer and producer of the single “I’m right here” by the Irish singer Samantha Mumba, which was ranked number 5 in the UK Singles Chart of the Kingdom Kingdom, but the album that would incorporate the song was never released, so it was included in 2006 in the first album compilation of the singer, The collection.

In 2001 the duo also backed five songs for Christina Milian’s self-titled debut album, Christina Milian, among which were released “When you look at me” and “AM to PM” as singles. In their following works the Swedish duo supported the British stars Sugababes and Ms. Dynamite, works that included the single “It takes more” by Ms. Dynamite, which was ranked number 7 in the UK Singles Chart.

In the year 2003 Bloodshy & amp; Avant gained greater prestige when he backed the fourth studio album by American singer Britney Spears, In the Zone. More specifically with the single “Toxic”, which was cataloged as “incredibly original” by critics and achieved a very high success after entering the top 10 of all the musical charts of singles from around the world.

Britney Spears on the Femme Fatale Tour, during the number of her song «HowRoll», the main co-production of Bloodshy included in Femme Fatale (2011) and one of the most praised songs of the album.

Karlsson and Winnberg co-wrote “Toxic” with their regular collaborator Henrik Jonback and the longtime composer Cathy Dennis. This was remembered by critics and the audience as one of the best songs of the year 2004, and was recognized with an Ivor Novello award, for its writing and composition, and with a Grammy in the Best Dance Recording category.

The duo’s collaboration with Cathy Dennis also garnered the song “Sweet dreams my LA ex”, which was not included in In the Zone, but ranked number 2 on the UK Singles Chart when it was released as a single by the singer local Rachel Stevens.

In 2004, Britney Spears entrusted Bloodshy & amp; Avant the production of “My Prerogative”, a cover of the most successful single of the singer R & B Bobby Brown, which in turn was the main single of the first album compilation of the singer, Greatest Hits: My Prerogative. The greatest hits album also included the single “Do Somethin ‘”, originally produced by the duo for In the Zone, which at the beginning of 2005 was ranked number 6 in the UK Singles Chart. In the same year the song “Chaotic”, which was also originally produced by the duo for In the Zone, was used as the main theme of reality Britney & amp; Kevin: Chaotic.

Bloodshy & amp; Avant had a profile under the rest of the year 2005. His productions in that period only included songs for the albums Confessions on a Dance Floor by Madonna and Chain letter by Brooke Valentine. The year 2006 was even calmer for the duo, with a single notable production for the international edition of the album Kelis Was Here by Kelis. However, in 2007 Bloodshy and Avant returned in an important way. The duo restructured their electro pop production style, which led to “new and audacious extremes” according to critics. His new style involved breaking down, retouching and refracting the voices in his songs, which in some cases almost reached the point of obscuring the singer to get the attention of the listener.

The new production style of Bloodshy & amp; Avant was recorded in 2007 on Britney Spears’ fifth studio album, Blackout, particularly in the single “Piece of Me”, which was highly praised by critics. That same year the duo similarly produced songs for the X album of the Australian singer Kylie Minogue.

Several songs that the duo produced for Blackout and that were not included in it, were later included in the debut album of one of the American Idol winners, Jordin Sparks. Another of these productions was the song that gave the title to the album Brave by Jennifer Lopez. Between 2007 and 2008 the duo was involved in projects that included their support in writing songs for the movie Music and lyrics, their work with R & B artists such as Kevin Michael and Sean Garrett, their production for a project of a cartoon hip hop with the Hungarian animator Andras Erkel and for the sixth studio album by Britney Spears, Circus In the year 2008 the duo Bloodshy & amp; Avant received the Swedish Musical Exportation Award granted by the government of his country, Sweden.

In 2012, Christian Karlsson and his compatriot Linus Eklow, better known as Style of Eye, created the musical project called Galantis , known in 2013 for their single “Smile”. p>

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