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Mary Quant (London, February 11, 1934) is a British fashion designer. Its name gained international fame in the 1960s with the creation of the miniskirt, it represented an informal fashion for young people and its models were disseminated on a large scale. His simple and colorful style, identified by the symbol of the daisy, contrasted with the seriousness of the prevailing fashion.
Mary Quant studied at the Goldsmith School of Art in London and began her career in the mid-1950s in that city, where she met Alexander Plunket Greene. They married in 1957, two years after they both opened the first store “Bazaar” introducing the “mod” era and the “Chelsea Look.” At first, they resold other designers’ clothes, but when they got tired of looking for what they wanted without Find him, he started offering his own designs.
Your boutique became a success. Mary Quant promoted a new archetype of a very young and thin woman, embodied to perfection by the Twiggy model.
He put into fashion the miniskirt (whose paternity is disputed Quant and the French couturier Courrèges) that reached the scandalous 34 cm in 1965. From 1970 began to design different fashion elements: lingerie, perfumery, printed stockings, high boots above the knee, short dresses, colored tights, belts at the hip, shorts, bell pants, open tops, brightly colored raincoats, glasses, male ties and the maxifalda (launched in 1968) that reached the ankles. The blue enamel and the silver eyeliner became the most sought after products of the designer who had declared the death of good taste and had said that life was in “the vulgar”. His designs hit hard in the late 60s, and faithfully represented the British fashion of “swinging London”. While it was the miniskirt that made her world famous, her cosmetics line was a global money machine, she designed with cheap and colorful materials, and stood out among expensive and popular stylists, her own was pure provocation. So much so that even the Church put the cry in the sky in front of its tiny design. It was a scandal. But all the famous, divas and models of the time (Twiggy, Brigitte Bardot, Nancy Sinatra, Pattie Boyd, Jean Shrimpton and others) used it, and the controversial design became very popular among young women.
Representative of an informal fashion aimed at young people, his models spread on an industrial scale. His extremely simple and colorful style, identified by the symbol of the margarita, contrasted with the seriousness of the prevailing fashion until then. Mary was looking for new and interesting clothes.
His designs crossed borders
It was discussed and approved a hundred times. Quant was very successful in London, Paris, New York and Japan. She is one of the few British designers that was decorated by Queen Elizabeth II of England. In 1966 she received the Order of the British Empire (a higher grade than the sovereign gave to the Beatles) and received it, of course, in a miniskirt. I work in costumes of film like Georgy Gir (1966), and Two For The Road (1967)
In 1998 he designed the interior of the mino (1000) Designer, his favorite car. That’s why the miniskirt got that name.
She became a grandmother, when her only son, Orlando, had Lucas Alexander. With her 70 years, she lives in the outskirts of London and works as a consultant for the company that bears her name. He keeps the hairstyle of the stylist Vidal Sassoon that was his trademark and retains the same naive air with which he revolutionized fashion in the 1960s. His great frustration, he said, is not having seen former Prime Minister Margaret Thatcher wearing a of his creations.
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