Asa Candler

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Asa Candler
Asa Griggs Candler
41st Mayor of Atlanta, Georgia
In office
1916–1919
Preceded by James G. Woodward
Succeeded by James Lee Key
Personal details
Birthday/Birthplace (1851-12-30)December 30, 1851
Villa Rica, Georgia, U.S.
Deceased March 12, 1929(1929-03-12)
Atlanta, Georgia, U.S.
Citizenship American
Wife/Husband Lucy Elizabeth Howard
(m. 1878; her death 1919)
Kid(s) 5
Profession(s) Businessman
Known for Co-founder of Coca-Cola

Asa Candler’s Biography

Coca-Cola

He was born in Villa Rica (Georgia) and began his activity as a pharmaceutical entrepreneur with 35 years (1887). It was that same year when he bought the Coca-Cola inventor the secret formula of the same for 2,300 dollars. Five years later he founded the company with which he became a billionaire.

Atlanta City Hall

Asa Griggs Candler, the founder of the Coca Cola Company, was born on December 30, 1851 on a farm near Atlanta, Georgia, United States, as a teenager he moved to live in that city, where he got a job with pharmacist John Pemberton, who elaborated the formula of an elixir with stimulating characteristics of the nervous system, which he baptized as “Pembeton coca wine”, inspired by the drink called “Mariani wine” elaborated by the Italian chemist Angelo Mariano, consisting of combined grape wine with coca leaf. Although Pemberton made his drink with walnut extract, wine and walnut extract, later it would be added lime juice, cinnamon, coca leaf extracts and a seed of a Brazilian shrub.

The name and format of the letters as a symbol were conceived by Frank Robinson, a Pemberton accountant. As for the packaging, a simple or common model would be used until 1915, when a better Root-Glass company was requested. design, this was entrusted to Earl Dean, who accidentally left in his oven, samples of new bottles whose shape would be similar to cocoa seed, it is said that Dean assumed that the coca cola had this grain as an ingredient, so bulbous, like a soccer ball, but with segments, which due to the heat would be domed at the top but concave at the bottom, this design caught Griggs’ attention, and he decided to start using it, realizing that it was attractive to the consumers of your product;would do some small adjustments, such as forming the kind of wide band where the letters-logo go, and thus make this more readable.

But continuing with the chronology of Coca Cola, it is that in 1887 Griggs invested 2,300 dollars in the business of the then by his father-in-law Pemberton, who died the following year, in such a way that by 1892 Griggs took control of the formula, which he registered industrially in 1893, with which he would proceed to boost his company by placing his product in all the coffee shops and soda fountains, as well as selling his syrup to soft drink producers. In this way Griggs would acquire a great fortune, until in 1911 he decided to leave the business in the hands of his son Charles, while he entered politics, but without neglecting his interest in financial matters, so in 1914 there was an economic crisis among cotton growers in the South of the United States, he went to them and offered to finance them with a capital of more than 30 million dollars, proposing that they could liquidate each loan by the time they were able to do so, this injection of capital would save this agriculture, and Griggs would not only earn money but the thanks of those who received his help. In another case, it acquired one of the main banks in Atlanta that was going through a financial slump, which redesigned its operation, renegotiated loans, and expanded its coverage, which prevented bankruptcy and sanitized its finances, but once achieved the above he offered it to his former owners so they could handle it again.

As Mayor Griggs raised funds from private individuals and thus carry out his plan to provide the city with its first and efficient potable water system, at a cost of 36 thousand dollars, achieving its objective without touching a single cent of the county budget . In 1923 he gave his other children part of his shares in the company in 1923, but surprisingly his sons agreed to sell the business in 1926, without consulting him, to the Woodruff Syndicate banking consortium, owned by Ernest Woodruff.

Ernest Woodruff would pass the business to his son Ernest, who thanks to his business vision would lead to Coca Cola becoming the most consumed beverage in the entire planet, thanks to which he established an international network of production and bottling plants, supporting itself for sales in a massive and constant publicity, so Ernest remained in charge of the company until 1954, although he was part of its board of directors until 1984, dying in 1985.

The mention of some aspects of the biography of Asa Griggs Candler, and very briefly of the development of the Coca Cola company under the direction of Robert Woodruff, because of the initiatives of these two entrepreneurs would lead to the establishment of two bottlers for 1926, a in Monterrey and another in Tampico, which would generate the first jobs for Mexican workers (obviously), in this regard as an anecdote for that year generated 10 bottles per minute per plant, while for 2004 the estimated production was 900 per minute, as far as the work is concerned, the transportation of this product would initially be done only within those cities using carts pulled by horses or mules. By the year 1929 when bottling plants were established, the markets of Saltillo, Torreón and Chihuahua, and their conurbated zones would be covered; Then, in 1931, the same would be done in Merida and the State, adding in 1934 the port of Mazatlan.

Mass advertising and the desire to expand its sales markets led to the production of the orange-flavored soft drink under the name of Fanta in the 1950s, and the lemon-flavored soft drink Sprite in the 1960’s and the “light” Coca-Cola in 1997, apart from diversifying the types of containers or presentations, either in glass, in plastic or in aluminum. On the other hand, a large part of its strategy to keep the market growing led the company to join in sponsoring all sporting events, both national and international participation.

As the demand for this soft drink increased, the company Manufacturera de Materiales, SA, a subsidiary of The Coca Cola Export Corporation, was formed. In 1941 it became Coca-Cola de México SA, a year in which it was still imported. a good percentage of the product. Ross.



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